IMUSM is your Mom & Pop One Stop Shop for Social Media in 2023


, , , , , , , , , , , , , , , , , , , you own a small business with less than 12 employees, we want you! As your business grows so does your collective responsibility; with only 86,400 seconds each day from the time you up until you get up again, your plate is full.

In most situations as your business grows, the natural plan to outsource certain aspects of the company become reality; focusing on core business activities means profit and success. Doing everything yourself is simply not productive.

One of the first things outsourced is bookkeeping. As you assess time, client acquisition, and money, having professionals taking care of invoicing, budgets and taxes make sense.

Number two has to be social media. No small business has the time to do it right. The key ingredient is time. Being consistent and visible is vital. It is not who you know or what you know, it is who knows you and will purchase your products and services. Facebook and Twitter are great platforms to market on but regularity is critical.

You simply need the professionals at IMU Social Media. We become your marketing arm and we do it with cost in mind. We are among the least expensive content marketers, yet we are one of the highest-quality writing teams in the Southeast with a team of writers who become you in every respect. We learn about your industry, your business, your competition, your community, and your mission. We indeed become you… IMU!

Give us a chance to partner with you and grow your business on the website. We do comments, tweets, and blog posts on time and with no worries. We watch what your clients and readership post as well. We are skilled at reputation management and protecting your good name. And we also edit and rewrite website content to make your landing pages one voice and very conversational.

We love micro and small businesses because we are one too. We love Mom & Pop’s because we are one too.

With a money-back guarantee and no contract to sign, all we need is the opportunity to work with you. From pizza to countertop to plumbing to the coffee shop, we want to be you!

IMUSM means Identity, Message, Understanding, Service, (and) Management.

Call us today for a phone consult. IMU Social Media and success go hand-in-hand!


This post is brought to you by your Triangle Social Media Specialists located in Historic Apex, NC.

Jim Vogel
Owner of I.M.U. Social MediaBox 2022
Cell: 919.244.6989 and
Identity, Message, Understanding (IMU) Service & Management (SM) IMUSM!

NOTICE: The information contained in this article is intended by IMU Social Media for the SOLE use of the individual(s) who reads it. Any information contained within it is for the reader’s use and can be shared and linked to other interested parties.

10 Guidelines for Content Marketing in 2023


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Editor’s note: This excerpt comes from a recent Dale Carnegie of the Bay Area post that IMUSM authored on content marketing…

Identity, Message, Understanding

Identity, Message, Understanding

Be wise in message. Be careful. Be positive. Be real. Think hard before posting a comment or tweeting a message

Often professional ego is the biggest contributor in marketing decisions about what is blogged, tweeted and posted. Leave it at home

Everything on the internet and social media is non- erasable and can and will come back to haunt the business if the message is wrong or poorly intended

Be kind, positive, and sensible to every audience; you will need associates, friends, fans, and family around if the message goes awry

Be competitive in everything; but do it the right way

This is a visual world first, a written one second. Go to TMZ or YouTube and check out the vast number of controversial videos out there. Place informational and positive videos on your site, Facebook, Twitter, and blog posts. A picture is indeed worth 1000 words. Videos are essential for both opportunity and visibility

Take care of your team, clients and suppliers. If something happens, the business will need them

Your business is what is written, both good and bad

Your business is what people see in action, both good and bad

If an apology is ever needed, an apology, be complete and forthright with honesty. Tell the truth and pull the post or tweet

Photo: Owned by IMUSM

Come Fly with IMUSM


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James Barker FDPIf you could talk to airline pilots and ask them what they have to do to be completely focused on the flight, these professionals would most probably tell you about these three variables:


Small business social media is much like flying the big jet.
Every day businesses must take off and stay on course ahead of the competition. The flight plan is everything.

Speed is a critical variable as well. Wiki-wiki means speed in Hawaiian. IMU Social Media always talks about quickness and that sense of urgency. Timeliness always generates emotion. And emotion always creates motion on the part of the customers and potential customers. But as they say… watch your speed. Always be slightly ahead so you have the clean air. That is the BIG advantage for small business.

Altitude is possibly the most critical of all. You have to know how to take off, climb, level off, descend, and land without mistakes each and every day.

Success is everything. How many times has a business said, “we landed a customer!”

On any given flight, passengers put their complete trust in the pilot. Passengers often thank the pilot as they exit the plane; landing safely means something!

Let IMU Social Media help fly your business with great content and strategic content marketing. We will help you stay on course, adjust the speed, and stay at the right altitude as you grow.

Your customers trust you. And they will thank you for the great job. Visibility and activity define social media success. Every pilot needs IMUSM sitting in the cockpit. It makes sense.

Happy flying! Wiki-wiki!


Jim Vogel
Owner of I.M.U. Social Media
Box 2022
Apex, NC  27502-2022
Business: 919.533.9069, 704 266 2590
Cell: 919.244.6989 and
Identity, Message, Understanding (IMU)  Business & Economic e-Development

NOTICE: The information contained in this article is intended by IMU Social Media for the SOLE use of the individual(s) who reads it. Any information contained within it is for the reader’s use, and can be shared and linked to other interested parties.

Photo: James Barker,


IMUSM and Your Small Business: Partners in 2023


IMU Lap TopIMU Social Media -Apex NC provides fresh content, marketing, and strategy for small and micro businesses on Facebook, Twitter, and Word Press. Visibility and presence are critical on these social media platforms for business-to-client/customer (B2C) engagement and marketing; many small businesses are on social media, but do not want to do it and do not know how to do it, yet they know they need it because their competition is there. IMU Social Media fills that role as your social media partner with continuous posts, tweets, and fresh content, and content marketing.

Jim Vogel, Owner, and Founder states: “The three success variables to increase business within social media always involve three basics: client acquisition, time, and money. IMUSM pays astute attention to these factors every day for our clients. Our role is primary support and service. We know that our clients are the most important ingredient for growth and mission. Servitude and passion go hand-in-hand. IMUSM would not exist if it were not for the great clients we serve every day.”

919 244 6989

Photo: IMU Social Media Copyright

IMU Social Media Improves Micro Small Business

IMU blocks (1)Micro small businesses especially in North Carolina often have a hole in their organization that needs to be fixed for growth and success. Those companies selling products and services, especially in these times, are doing a lot of things to create opportunities. They do accounting, sales, service, networking, recruiting, customer acquisition, and a variety of other tasks. Often many owners work seven days a week to move the business forward. With only 24 hours a day, the schedule is full.

It is interesting to note that most businesses here in the Triangle do not have an adequate presence on the web, with about half not having much at all. Who has the time? Yet, Facebook and Twitter are great marketing tools, and having a blog presence is a very cost-effective way to share what your business is all about to thousands of people.

Your clients and potential clients hop on Google and Bing and search by topic and city; for example, “pizza in Apex”. If you are not in the search results with one click, you simply do not exist. Blog posts with fresh, real, and organic content get the attention of these powerful search engines. Links back to your site, nestled between SEO and key terms, place your products, services, and culture directly in front of potential audiences. These articles really work and create good search results.

Facebook is the front door of your business. With over 1.2 billion people on this powerhouse, your business page is the central conduit for both information and opportunity. Twitter, with over 200 million users and growing, utilizes short (140 characters) tweets that engage, educate, and promote your business.

IMU Social Media can manage and post for you and your business right on your Business Facebook page.  We manage your Twitter presence and tell people what you are and what you care about. Our blog posts are well-written, engaging, conversational, and loaded with the strategies to bring people to your website.

IMU is what the acronym is all about. WE ARE YOU! We can be your social media arm and we can give you both visibility and presence. We prove every day that we are the leading provider of micro small business social media and we help give your business the best marketing possible for the best value. End lost opportunity with great content and management.

  • We are the Lake Norman area’s leading provider of micro business social media
  • We indeed become you: IMU knows the business, industry, and competition
  • We have over 20 clients in two states: Louisiana, Michigan, and North Carolina
  • We focus ONLY on micro-small business, less than 12 employees that provide a service or product or both
  • We are always on schedule with timely social media posts, tweets, and blog articles
  • We offer a MONEY BACK guarantee with NO questions asked
  • We ask for ZERO money up front and our service is always month-to-month
  • We understand small business; we are one too!   

Please call us at 919 533 9069 or e-mail us at   

Photo: IMUSM


Business Social Media Remarks Presented to the Apex Rotary


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IMU PD SMThank you for inviting me this afternoon to talk about business social media. Now I am not an IT professional. And I am certainly not a Webmaster. But after 26 years in internal communications for the automotive industry and another 10 in retail sales and sales training, I am indeed a MESSAGE GUY. And messages are now principally found across social media platforms.

I own IMU Social Media, an 18 month old micro business that is headquartered right here in Apex. We do strategy and social media content for other small businesses that need our services. It has been a whirlwind experience for both growth and opportunity.


Let me ask you this: who has been to Las Vegas recently?

Now who wants to share a “Vegas stays in Vegas story?”

I understand completely.

I have to tell you that nothing is more over the top than Las Vegas at Christmas. We were there just a month ago and we stayed on the 27th floor of the Fabulous Flamingo and enjoyed the Famous Four Corners view of Bally’s, Paris, the Bellagio, and Caesar’s Palace.

The intersection of Flamingo Road and Las Vegas Boulevard is non-stop 24-7 action; it is the heart of the Strip.

In Las Vegas, there is never a Monday, or even a Saturday, there are only days. It just never stops.


The famous four corners of Social Media are just as action-driven. The Internet never ever stops!  At the now famous intersection of Google, Facebook, Twitter, and YouTube everything happens across Web 2.0.

Every single one of us in this room needs to play right on this corner. If your business needs social media, this is where you want and need to play.

Micro small business, the heart of what Apex is all about, has no time to take that trip to Vegas this afternoon. They are too busy as they head into the last two weeks of January.

It is because we all have businesses and careers to grow in this still sluggish economy. We have no time to “gamble” with the future.

With that said, branding, marketing, advertising, sales and social media have to blend and be an integral aspect of every business. It does not make a difference if you are a solo professional, a micro business or a small business. You have to be THE WHALE, that big player in the world of business social media.

Most business owners only know this about being involved with social media:

  • They do not want to do it themselves
  • They do not know how or where to do it
  • They are not doing it right now
  • They do not understand what needs to be done 
  • They did it for a while but they stopped because of time
  • Your competition is doing a pretty good job at it


Here are the facts: businesses need content, strategy, visibility, consistency and engagement.

Social media MUST be a part of the daily routine.

The focus has to be on Google for search-ability and link-ability (3 billion searches a day), and Facebook because of vastness (1.2 billion people). It is the third biggest nation in the world behind China and India; every business MUST have presence there. Twitter is also a huge player with over 200 million regular users. This micro-blogging empire is critical to engagement especially with direct client communication and customer service. It is all about engagement in the world of Web 2.0. And YouTube, owned by Google, is the video capital of the world. It has 490 million visits a month.

Here is the problem many of us face. WE THINK WE DO NOT HAVE TIME! Businesses often complicate and over think social media to the point that a 140 character plus spaces and hash tags are almost an impossible task. But look at it like you would any other aspect of the business. It is here to stay and growing exponentially.

Let me discuss blogging for a minute…

For marketing, blogging is the heart of your message. Blogging can drive traffic to your website. It is why content is king for your business. But it has to be good and organic (written by real people) or Google simply will not index it.

NOW, businesses can do hundreds of definable branding activities on the Internet from Google + and Instagram to Pinterest, Tumblr and LinkedIn. But again keep things simple; right now, businesses should only focus on the Big Three… Facebook, Twitter, and Word Press blog articles.

Here is our “secret sauce”. I love Bojangles. And I love it so much that we have replicated the business model for IMU. Bojangles is always out the door jammed all the time. The drive-thru is continuous car after car, like a parade down Salem Street.

Yet when you stop and smell the chicken, Bojangles really only does three things very well: biscuits, chicken and sweet tea. That is it. Now they might wing a sausage biscuit to people in the morning and some hot fries to others in the afternoon, but what makes them so successful is that awesome fried chicken tied to fresh biscuits and kick butt sweet tea. Their slogan, famous chicken and biscuits, says it all.

We believe a social media menu should have only three items on it. Business Facebook, Business Twitter, and Business blog posts on Word Press/ Blogger. It is where your clients (primary audience) are and your clients clients (secondary audience) are most of the time.


Yes, you do need an individual LinkedIn professional presence. It is a “gotta have”. Make sure you have a complete profile, a great glamour picture and that you are in the right groups and associations, but no one is looking for your business there on a daily basis. They only look for you. It is a solo professional networking and connection site.

If you have ever driven the new TRI EX from Holly Springs to Durham during the day or later at night, you are alone. As of today, this is where Google + is. It just not has caught on yet. Again, it is geared more for individuals (like Linked In) than small business. there are only 135 million “members”. My educated guess is that less than 10% of them use it like Facebook. Google + is simply not a player yet.

The social savvy organizations are on Facebook and Twitter, and they blog for visibility to drive traffic to their main websites. Now, the key to business success is three fold: Time, Money, and Client Acquisition. We need to be critically aware of these ingredients as business people because it drives success.

If your business plays in the local and regional market place, you need fresh organic content. Again, content is king. Our view that content is THE ONLY THING. EVERYTHING IS MESSAGE.

Consumers across the Triangle, and most of your clients and customers are now online ALL THE TIME! It is the best way to brand and market today. You have to connect people DIRECTLY to your content. Blog posts, Facebook posts, tweets, webinars, podcasts, videos must ENGAGE your readers and get them to like, re-tweet and SHARE the information.

Most of this is money free. Put your time into those famous corners.

People are on Facebook about seven times a day here in the Triangle. Facebook might not be your landing page. But Facebook can be THE MAGNET is you do it right.

Although traditional marketing strategies like print coupons, banners, postcards, and post-its on local mail boxes are now less and less important, if they work for you, continue to use them.

But the focus online is now the foundation.

Businesses need to do it online and they need to do it organically, REAL CONVERSATION FROM REAL PEOPLE, and keep it fresh. In the old days (2012), marketing campaigns lasted months. Today they can be continually assessed, timed and readjusted in just minutes with social media.

It is all about content creation and strategy, and the organic posts and tweets that attract clients and new business.

A lot of what we do in social media marketing we can do with a smartphone; but it is in the visibility and consistency of the content that draws readership and engagement. You do not have to be slick and fancy to be effective. You just have to be effective. You need to put the face of the business on Facebook, Twitter and Word Press and be consistently ENGAGING. The lines of communication between the business and your chosen audience must be CONTINUOUSLY open.

Content marketing and 2013 go hand-in-hand. Small companies can indeed compete on the same level as the big companies because of the content. The playing field has been evened up. The agility (quickness and focus) of your content is YOUR SECRET SAUCE.

Let’s look again at the chicken, the biscuits, and sweet tea for a few minutes:

  • Business Facebook: This is the HOME RUN place to be. What does your page look like? It is filled with posts and pictures? Are you constantly evolving and improving with each and every post? Are your LIKES REAL and organic?
  • Business Twitter: Your tweets must be different from your Facebook posts; different audiences. Do not cut and paste one to the other. Always include a picture; people are visual. Just make sure that you do not pull the photos from Google Images; only Google can do that. Go to a site that allows (gives permission) free downloads. Although you must go through a couple of hoops like an e-mail registration and CAPTCA fill-ins it is worth eliminating the chance of using a picture illegally. Fill your Twitter page with links and helpful educational views steered by #’s. Helpful, clever and friendly work on Twitter.
  • Word Press/ Blogger Blog Posts: We recommend using Word Google, although the owner of its own blogging site, Blogger; loves to index and page rank excellent content written by real people. It scans the first and last line of every post, determines the “legitimacy” of the article and indexes it. We make sure that Google is our best friend by placing what we call an “optimized title” and a linkable “resource box” or footer with live URLS; we place a number of searchable tags into the post along with links and we always use a great picture.

Here is another “secret sauce trick”. Keep the blog article to about 300 words. No one has time to read your version of WAR & PEACE. People today all have ADD. Not the ADD you are thinking of, this ADD stands for ALL DATA DUMPED.

In the 86,400 seconds you have every day, from the time you get up until the time you get up, (24 hours) you are hit with up to 100 e-mails, a dozen texts, 20 voice mails (the majority of them you delete without listening to), and you are in and out of Facebook and Twitter 10 times. Who has time to read anything for more than five minutes?

Short and sweet single topic posts that DO NOT SELL ANYTHING, get indexed with good page rank and they get “googled”. And what business does not want some Google love?

Make sure those 300 words include an external link or two and an internal link directed back to your website. Add some SEO, some “locationals” like RTP, Apex, Salem St., and a simple call to action and you will rock and roll.

YouTube is great for sharing videos as links on Twitter and Facebook. I recently placed well thought out Christmas music videos on all of our managed sites and people loved it.

Here is a sample social media game plan:

Look at the history of the business, current situation, and your marketing strategies then:  

  • Set Goals
  • Choose the right platforms for you on social media
  • Assess your target audiences EVERY DAY
  • Define both the challenges and the opportunities and make them objectives
  • Track and measure basic and free analytics for growth and return
  • Use liquid (quickly changeable)strategies and tactics and CHANGE them up.   


Remember that agile engagement, relationships, sociability, consistency, message, strategy, and opportunity will build your business. Do it right and remember to build your business on those FOUR CORNERS without gambling away your time, money or clients.

Relevant content will always fuel loyalty and passion. And it does not cost a ton of money. Listen to your clients, they will tell you how to build the right content. Results are everything.

Just remember that social media is a work and that doing it without assessing it is a waste of time.

And speaking of time, according to Forbes, creating quality content in a small business can take  up to six hours or more a week. It is a huge commitment. Remarkably, only 50% of businesses in the United States have a blog presence and many only focus on “BUY OUR STUFF NOW!!!” If you do it right, you will get business.

There is indeed ROI to social media if you are at the four corners and not 27 floors up in your room watching the action. Jump in now before it is too late. And do it right for your business and your clients.

Thank you!

NOTICE: The information contained in this presentation is intended by IMU Social Media for the SOLE use of the individual(s) to which it is sent. Any information contained within it is privileged and confidential. Resending to any other individual is prohibited except and only if the re-sender is authorized IN WRITING by IMU Social Media to receive this PDF. If you have received this attachment by mistake, please delete it without copying it or forwarding it, and kindly notify IMU Social Media of the error.
Jim Vogel
919 533 9069



14 FREE Social Media Strategies for Small Business in 2023!


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  • Your ownership and your personal activity are essential. You can indeed comment on your own stuff (if adding a thought) and other blog posts, Facebook posts, Google +, LinkedIn and tweets.
  • Have your employees, family, and friends LIKE and follow you on Facebook, Google + and Twitter. Send them an e-mail with the links.
  • Place a colorful “attention getting” sign in the front window of your business office announcing your Facebook and other social media presence.
  • Place at sign at the reception desk or waiting area with your Facebook and Twitter URL’s.
  • Put your Facebook, Twitter, and blog URL on your business card, stationary, website and newsletter.
  • Put your (live URL’s) Facebook, Blog Post and Twitter information in the signature on all the outbound e-mails. Consider this additional information your marketing “resource box”.
  • When your employees are on the phone or e-mailing clients, have them mention your social media presence or have them conclude the conversation with, “Have you found and liked us yet on Facebook and Twitter yet?”
  • Consider having an online contest (great on Facebook) for your audience or have a giveaway or discount that can be promoted across social media.
  • Have a Facebook or Social Media “Meet Up” event “offline” at your offices or at a local café for clients and potential clients; make it a quarterly networking event.
  • Encourage your friends, family, neighbors, and business associates to like, follow or continuously read what has been posted on all of your business platforms. Send them the links or articles via e-mail when the subjects are of value to them.
  • Attend as many local business networking events as possible. It is NOT what you know or who you know; IT IS WHO KNOWS YOU.
  • Join and comment on articles and posts.
  • Join the local Chamber of Commerce and attend as many events as possible.
  • Sponsor community endeavors like festivals, charities, 5 K runs, food and blood drives using your social media sites.

Visibility is essential as your social media presence grows through content, ENGAGEMENT and consistency; call 919 533 9069 or email  

Photo: IMUSM

IMU Social Media